Why the MLS Works
The Realtor® MLS system will help you to sell your home faster and for top dollar!
By listing your home in the MLS the vast majority of REALTORS® will become aware that your property is available as well as its price and features. The MLS is the key to a successful sale and enables you to have maximum exposure. It is simply the greatest marketing tool ever invented for selling your home.
Important information about your property is listed on the MLS. This information includes general data such as square footage and number of rooms, to such details as whether you have central air conditioning or hard wood flooring. There is also a photo taken and a description of what makes your house "special."
Real Estate Agents search the database for homes that fit the price range and needs of their clients. They pay special attention to homes that have been recently placed on the market, which is one reason you get a lot of attention when your house is first listed.
The main point about having your house listed in the MLS is that you expand your sales force by the number of area MLS members. Instead of having just one agent working for you, now you may have hundreds or even thousands, depending on the your area.
The Power of the Multiple Listing Service (MLS)
The "MLS" really is how real estate is bought and sold. Since the "MLS" does have a large impact on the sale of your home, I will explain how it works.
The local Realtors® Association is a part of the National Association of Realtors® and is an organized entity designed to help real estate agents from many different companies cooperate with each other, establish guidelines for service and ethical issues, and strive to make the real estate community more professional. It also oversees the "MLS" computer system - the source agents turn to first to find properties for their buyers.
It is through the "MLS" that most of the residential real estate deals are brought together. As realty professionals, Realtors have all agreed to exchange information about properties for sale in order to help sell homes for the best price possible in the least amount of time. Realtors pay an annual fee to the Realtors® Association for the right to publish information about your home in the computer system and agree to pay a commission to any agent that has a buyer for your home.
The most important work Realtors do to market your home to other Realtors® on the "MLS" is to offer detailed listing information and a photo of your home.
The MLS will give you maximum exposure and this is the key to a successful transaction. There is no other effective way to sell your property and be successful.
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