About us

Before there were online or hedge fund-backed lenders, there was, and still is, EquityMax.  We are an efficient, hard working operation that has always had a singular focus: catering to real estate investors.  We spend every minute of every day finding, selling, and funding deals on time, every time.  Established in 1990 to serve the needs of the real estate investment community, EquityMax has grown to one of the leading direct lenders in Florida. With our help, and a solid effort on your part, you should be able to profit handsomely in the business of real estate investing.

Our knowledgeable personnel has over 60 years combined real estate experience to aid in any and all of your real estate transactions.
The EquityMax staff includes:

  • State-licensed Real Estate Brokers
  • 10 state-licensed Real Estate Broker Associates
  • 2 licensed, NMLS-recognized Loan Originators
  • Fully bilingual support staff.  HABLAMOS ESPANOL!

EXECUTIVE MANAGEMENT

  • BRAD EMMER
    BRAD EMMER PRESIDENT, EQUITYMAX, INC.

    In 1990, Brad entered the residential real estate investment business, buying, repairing, and selling nearly 50 homes over the next two years. He became licensed as a real estate agent in 1990, with New Horizon Realty in Hollywood, FL., where he quickly became the company’s top producer. At the same time, he formed his own licensed mortgage lending company, RGS Investments, Inc. In 1992, Brad shifted from property investing to become a full time real estate agent and mortgage lender, catering strictly to the needs of fellow real estate investors. In 1998, Brad became a licensed real estate broker, and combined all real estate and mortgage activities under the newly established name, EquityMax, Inc. EquityMax has built on the early successes of RGS and Brad’s work at New Horizon to become one of the leaders in our segment of the real estate and mortgage industry.  Brad was born and raised in Miami, and has lived his whole life in South Florida. He is a proud graduate of Coral Gables Sr. High School and the University of Miami.

  • GREGORY EMMER
    GREGORY EMMER LICENSED REAL ESTATE BROKER & PRINCIPAL LOAN ORIGINATOR

    While Gregory joined EquityMax full time since 2008, he has been actively involved with the business since 2002, when he first obtained his Real Estate Sales Associate license.  Subsequently, he has obtained his Real Estate Broker and Mortgage Loan Originator licenses in Florida.  Since he started at EquityMax, Gregory has been a key contributor in generating new client relationships as well as nurturing existing client business. Most recently, he has been responsible for a company-wide technological overhaul, including implementing new mortgage software that services a growing portfolio of mortgage notes and automating a number of administrative procedures.  He has had an integral role in expanding the company’s day-to-day operations to cover the entire state of Florida, facilitating new loan opportunities in major metropolitan areas such as Orlando, Tampa, and Jacksonville.  Gregory holds a bachelor’s degree from the Leonard N. Stern School of Business at New York University.

  • ELLY LUECHAUER
    ELLY LUECHAUER OPER. MGR./ LIC. REALTOR ASSOCIATE, EQUITYMAX, INC.; LOAN ORIGINATOR (NMLS #378052)

    Originally from Peru, Elly has been an integral part of EquityMax since the company’s inception.  Prior to joining, she developed an early expertise in business as the purchasing manager for both a South Florida textile manufacturer and a local distributor of containers and packing materials.  Currently, Elly is EquityMax’s top sales and closing coordinator.  As a Licensed Sales Associate, she spearheads the effort to match available investment properties with buyers who seek them.  From the time a property becomes available, an offer is made, or a loan application is received, Elly works relentlessly on the transaction until consummated and closed.  She has built a reputation industry-wide of doing what it takes to get things done, and done right!  Elly holds a bachelor’s degree from Broward College in Business Administration.

Interesting in joining our team?  EquityMax is always looking for motivated individuals as Real Estate Associates, Mortgage Loan Originators, or support staff.  Feel free to reach out to learn more about current and upcoming employment opportunities…