From the coast of Myrtle Beach to the charm of Charleston – and every city in between – South Carolina provides vast and varied real estate investment opportunities. When it comes to selecting a hard money lender for your next flip, choose an established and secure source of 100% private funds that you can count on. To close your deal every time without fail, choose EquityMax.

EquityMax Is Not Your Average Hard Money Lender

Knowledgeable Answers

EquityMax employs a tenured staff with years of real estate investment experience, on call and at your disposal 24/7. Our team consists of an efficient group of professionals to answer all of your private money questions to help our clients make informed decisions on purchase and refi loans.

Experienced Not Required

As you build a track record utilizing our hard money loan programs, the terms EquityMax offers on each successive deal will improve considerably.  Whether it’s a higher LTV or lower interest rate, EquityMax looks to maintain its competitive edge versus other lenders to earn your business.

Diverse Geographic Scope

From Greenville and Upstate down to Richland or south to Charleston, EquityMax understands that there is always real estate to invest in. No matter the area, we can provide quick and seamless underwriting and ensure you and the seller that financing will not hold up your deal.

Insight Is Free

At EquityMax, the principals of the company are always available to answer questions and impart advice about your deal’s potential and the various financing alternatives you have.  We will work continuously until you have a course of action that lends itself to a profitable real estate venture.

Close In 48 Hours Or Less! Ready To Get Started On Your Next Deal In South Carolina?

Latest Success Story

A repeat client/borrower of EquityMax came to us needing money in a pinch. A single individual private lender was supposed to refi a previous purchase the borrower had made cash. However, as closing neared, it was becoming increasingly certain this individual would not be able to close for his client. As the borrower was already prequalified, we were able to quickly close the borrower, with minimal due diligence, in a matter of days.

Renovate, Rent, REFI

Location – Greenville, SC

Loan Amount – $60,000

Purchase Price – $75,000

Loan Type – Refinance

Term – 12 Months – 17 years (Borrower Option)

Rehab Amount – $25,000

Actual Retail Value – $120,000

Profit – 12% CAP RATE/Monthly

Driving Factors For South Carolina Real Estate Market

Attractive Environment

The blend of a mild climate, beaches, ports, a highly-skilled workforce, and a friendly business environment make South Carolina favorable for families, young professionals, and retirees.

Affordability & Profitability

South Carolina’s median home value price is less than the national average and ROI for real estate investors is very high compared to the rest of the country.

Strong Economy & Housing Demand

Nearly 90 families move to South Carolina every day and businesses in a variety of industries such as technology, manufacturing, and automotive are growing in Charleston and other cities around the state.

South Carolina Real Estate Market Breakdown


Median Home Value


Foreclosure Properties


Bank Owned Properties



Popular Counties: Greenville, Horry, Richland, Spartanburg, Lexington

EquityMax Insight

A client was put in a pinch after his other private lender backed out of the transaction 3 days before closing.  Not wanting to deal with a large, corporate hard money lender, the borrower called us for a potential quick closing.  We were able to successfully underwrite, close, and fund the deal in 3 days.  Currently, the property is being used as a rental earning a great return, and the borrower is in the process of refinancing into a long-term, traditional loan.  It just goes to show that even a rental property can be a proper opportunity for utilizing  hard money financing.

What Our Clients Say

April 12, 2021

I met Greg locally in Greenville, and gave EquityMax a shot on a recent deal.  I’m so glad I did.  They were prompt, transparent, and closed with ease.  I am now on my 4th deal with EquityMax, and always look forward to working with them.

Loan Programs

Fix and Flip / Cash-Out REFI

High LTV / Low Rates / Flexible TermMinimal Insurance RequirementsZero Prepayment Penalty

Foreign National Loans

ZERO Credit or Qualification RequirementsNo Personal Guarantee RequiredFree Comparable and Repair Analysis

Transactional Funding

Catering to Real Estate Wholesalers1-3 Day FundingMinimal Notice to Close

Non-Recourse Lending

Invest through a Self-Directed IRA or Solo 401KNet Proceeds from Investing are Tax-DeferredNo Personal Guarantee

Have You Been Previously Denied By A Lender? Get A Second Chance With EquityMax

Did You Know

EquityMax is a proud member of Upstate CREIA, which meets the third Monday of every month in Greenville. EquityMax has been one of the preferred lending partners of the investment association for over a year, servicing loans throughout the northeastern part of the state as well as into Spartanburg.

Frequently Asked Questions

EquityMax does not require our borrowers to be a Corporation of LLC.  We can originate loans to individuals, LLCs, Corporations, Land Trusts, and Self-Directed IRAs.

Yes. EquityMax has multiple borrowers with several active loans in our portfolio.

Yes, EquityMax realizes that every investor has a budget they work with for investing, and it may not be on a property in the hundreds of thousands of dollars. That’s why EquityMax offers loan amounts as little as $25,000, on refis or purchases.

While EquityMax is not a licensed real estate broker in South Carolina, we have partnered with several real estate companies, wholesalers, etc… that are actively selling real estate in your area. Feel free to reach out to us and we will connect you with various sellers of real estate throughout South Carolina.

EquityMax can send a borrower a Proof of Funds within 5 minutes of receipt of an acceptable, three-score credit report.  If a borrower does not have a recent report, he/she can request that Equitymax pull it.  For instructions, please click here.

EquityMax lends on any form of residential property, including single family homes, 1-4 multi-unit properties, condominiums & townhomes, and even small apartment complexes (20 units or less).  We also lend on commercial property and industrial warehouses.

We do not restrict ourselves to where we finance. However, we have found a fair amount of opportunities exist for our borrowers in the Upstate area of Greenville and the center part of the state near Columbia.

No, EquityMax will certainly finance large acreage plots and farmland, which tend to be in more rural parts of South Carolina.

Receive Immediate Pre-qualification Within 10 Minutes!