Over the years, Wisconsin has represented the Rust-Belt region proudly with a surprisingly active real estate market.. From Milwaukee to Madison to Green Bay, EquityMax covers the entire state with carefully thought-out hard money loans to help you profit in today’s ever growing market. Let us show you why EquityMax has been an industry leader in private lending for over 30 years and counting.

Wisconsin Hard Money Made Easy With EquityMax

We Are The Bank

EquityMax is a 100% debt-free company, and we only lend our own personal funds as a single family office. This leads to quicker decision-making and faster communication to ensure your deal closes on-time, or sooner.

Minimize The Red Tap

Less documents means easier underwriting and faster turnaround. There is no formal application necessary, nor does EquityMax require a minimum credit score to qualify. Additionally, we do not verify bank statements, tax returns, or other financial information.

Experience Matters

Since our inception in 1990, we have operated as a family owned-and-operated business. EquityMax clients can rely on the continuity and expertise to make the origination, funding, and servicing of your loan as seamless as possible.

Your Perfect Loan

EquityMax will always listen to what loan parameters will work optimally for you, and do our best to execute that course of action. The end result: to promote your short-term and long-term real estate goals through successful and profitable real estate investments.

Close In 48 Hours Or Less! Ready To Get Started On Your Next Deal In Wisconsin?

Latest Success Story

An investor was offered a no-rehab, multi-unit property. While he initially delayed closing, the property sky-rocketed in value. The seller was wanting to cancel the contract, unless the buyer could close by the original deadline.  Against a tight timeline, the borrower approached EquityMax to close quickly, or else he would risk losing all the added equity gained in the property.

Student Housing

Location – Madison, WI

Loan Amount – $125,000

Purchase Price – $175,000

Loan Type – Purchase

Term – 12 Months – 17 years (Borrower Option)

Rehab Amount – N/A

Actual Retail Value – $250,000

Profit – $35,000

Driving Factors For Wisconsin Real Estate Market

Buyers Seeking Cheaper Alternatives

With residential values rising 12.6% from last year, homebuyers may seek cheaper cities to live in, such as Janesville, where homes are $18,000 less than the state’s median average. Additionally, its proximity between Madison and Chicago make it an appealing option for residents looking to afford a house with the ability to stay relatively close to large cities.

Low Inventory Driving Prices

For nine straight years, real estate prices have risen in Wisconsin. While many factors have played into that over the years, a lack of recent inventory is the most prominent reason values have increased so dramatically. With COVID-19 minimizing ground up projects, new construction inventory may take some time to develop.

More Buyers Becoming Renters

With the current conditions of the real estate market, potential homebuyers are coming to grips that it’s actually cheaper to rent in the Badger State right now. With a 14.82 price-to-rent ratio, long-term strategies such as rental properties present a great opportunity for investors to take advantage of as landlords.

Real Estate Market Breakdown of Wisconsin


Median Home Value


Foreclosure Properties


Bank Owned Properties



Popular Counties: Milwaukee, Dane, Waukesha, Racine, Brown

EquityMax Insight

While the state’s economy has improved following the COVID-19 Pandemic, Wisconsin still faces a lack of inventory similar to the rest of the country. Therefore, even though limited opportunities exist for investors, generous profit margins on deals are still available and investors should follow the market closely so they can take advantage of deals as they arise. Additionally, rental unit demand has increased across the state which has paved the way for investors to profit from increased rental income margins.

What Our Clients Say

July 8, 2022

EquityMax really came through for me and was able to close my deal in a week. Hard to find a lender that does what they say they’re going to do. But, EquityMax does just that!

Loan Programs

Fix and Flip / Cash-Out REFI

High LTV / Low Rates / Flexible TermMinimal Insurance RequirementsZero Prepayment Penalty

Foreign National Loans

ZERO Credit or Qualification RequirementsNo Personal Guarantee RequiredFree Comparable and Repair Analysis

Transactional Funding

Catering to Real Estate Wholesalers1-3 Day FundingMinimal Notice to Close

Non-Recourse Lending

Invest through a Self-Directed IRA or Solo 401KNet Proceeds from Investing are Tax-DeferredNo Personal Guarantee

Have You Been Previously Denied By A Lender? Get A Second Chance With Equitymax

Did You Know

EquityMax generally lends in more rural areas than metro areas in Wisconsin.

Frequently Asked Questions

Yes, EquityMax actively finances purchases and long-term financing to short-term, AirBNB and VRBO investors.

Yes, EquityMax primarily focuses on the real property or “asset” when determining whether to finance you.  We do not look at bank statements, liquidity or experience in Wisconsin.

EquityMax will lend at a maximum of 80% LTV on any purchase.

Receive Immediate Pre-qualification Within 10 Minutes!